After reading Robert Palmatier’s research on relationship marketing and hearing so much about how companies are now using this in the B2C marketplace, I ran across an insightful piece from Fast Company. Written by columnists and Made to Stick authors Dan Heath & Chip Heath, the article poses a really good question: “Why do companies [...]

A few weeks ago we posted a piece exploring the powerful impact of gratitude in the marketplace (see: Generosity Inc. = Gratitude²).  The upshot is that customers and employees have long-lasting, very positive impressions of those who show them gratitude.
As regular readers know, here at gThankYou, we’re all about gratitude.  So, when the research is [...]